Marketing Strategy

“Plan your work, and work your plan.” It’s certainly true when it comes to marketing. The Cypress Group helps companies establish, implement and measure marketing plans. Whether you are solidifying your position in the marketplace, developing an annual plan or launching a new initiative, we can lead your planning process or jump in along the way.

Promotional Campaigns

Successful promotions are made up of several components—and a misfire on any of them can make your campaign fall short. The Cypress Group can help you implement a multi-faceted campaign that stays on budget and maximizes your investment. We can:

  • Identify audiences
  • Uncover the best vehicles for message delivery
  • Develop compelling visuals and messages
  • Measure your success

Branding

Every company wants loyal customers and a strong brand encourages just that. Branding compels customers to purchase your product, establishes you as an industry leader and aids employee retention. Whether you need to establish a new brand or strengthen an existing one, The Cypress Group can help you live, manage and communicate your brand.

Collateral

While digital media has impacted how messages are delivered, tools such as collateral and case studies continue to provide a lasting impression of your product. In addition to the messages and graphics, considerations such as format and size contribute greatly to the impact of your arsenal. The Cypress Group can help you design, produce and distribute compelling pieces that reinforce your brand and communicate your selling proposition.  

Web Sites

The Cypress Group specializes in providing straightforward sites that provide satisfying experiences for your visitors—without tacking on a lot of expensive bells and whistles.
We review your objectives, identify key audiences and build from there. We ensure that copy and design support your brand and drive your visitors through key pathways. We make your site search-engine friendly, set up hosting and provide ongoing enhancements as your site needs change.

Press Materials

Public relations is often one of the most underused components of the marketing mix. Unlike paid advertising, PR provides a seemingly more objective and credible endorsement of your company or product. From news releases and pitch letters to press kits and white papers, we can get your message out there—without breaking the bank.