Advertising that really resonates
The goal: avoid those run-of-the-mill healthcare ads. Keeping this
physical therapy clinic’s brand personality in mind, The Cypress Group
developed ads using lighthearted client testimonials. The campaign featured
customers from all walks of life and illustrated how Select Therapy enabled
them to pursue their dreams—from a dancer who doesn’t miss a
beat to a bow hunter who’s ready for whatever the elk throw at him.